GOAL GETRS DATING APP
From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking
From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking
From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking
From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking
WORKFLOW
Research Interviews
Affinity Mapping
Prioritization Matrix
Job Stories
Pitch Deck
TEAM
Jonathan Olivencia
TIMELINE
2023
3 weeks
Metrics
BUSINESS
Customer Aquisition Cost
Conversion Rates
USERS
Customer Satisfaction (CSAT)
Task Success Rate
PRODUCT
Goal Getr Dating App
A Frustration-Turned-Innovation
In a world of superficial dating apps, where swipes lead to short-lived encounters and wasted time, Goal Getrs emerges as a beacon of hope for career-driven individuals seeking meaningful connections. This case study dives into the journey of crafting a dating app that leverages AI to connect serious, goal-oriented professionals.
Problem Statement
There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.
This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.
There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.
This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.
There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.
This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.
There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.
This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.
A Hypothesis-Driven Investigation
H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.
Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.
H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.
Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.
H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.
Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.
H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.
Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.
Mapping the Path to Connection
Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.
Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.
Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.
Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.
Engagement & Connection
Awareness
Onboarding
Matching & Discovery
Relationship
Development
Relationship
Development
Relationship
Development
Relationship
Development
Navigating Constraints and Goals
Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.
Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.
Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.
Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.
✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis
✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis
✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis
✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis
Unveiling Insights from Ambitious Professionals
Conducted user interviews and prequalifying survey with a proto persona "Ambitious Professionals," extracting frustrations and insights from previous dating app experiences.
Explored frustrations and preferences in dating app usage, uncovered unique challenges faced by goal-oriented singles, and identified key motivations and preferences in partner selection.
📸 Tap or click the camera below to print out insights👇
📸 Tap or click the camera below to print out insights👇
📸 Tap or click the camera below to print out insights 👇
📸 Tap or click the camera below to print out insights👇
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Dissecting Insights Across the Customer Journey
Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.
Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.
Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.
Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.
Below are a few draggables from my affinity mapping 👇
Below are a few draggables from my affinity mapping 👇
From Frustrations to Actionable Insights
Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.
Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.
Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.
Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.
80% have matched with people never respond or engage
90% have matched with people never respond or engage
75% expressed a deep concern with ghosting and hiding identity
100% believe the filtering systems can be more intense and accurate
Only 50% of said they've had a good experience on dating apps
Identifying Opportunities and Quick Wins
Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.
Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.
Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.
Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.
Strategizing Quick Wins for MVP
Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.
Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.
Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.
Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.
Bridging Insights to Implementation
Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.
In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.
Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.
In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.
Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.
In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.
Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.
In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.
A 1 week Design Sprint
A 1 week Design Sprint
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
👇The mood board I decided on before going straight to a high fidelity wire framing👇
Below are a few draggables from my affinity mapping 👇
👇The mood board I decided on before going straight to a high fidelity wire framing👇
Below are a few draggables from my affinity mapping 👇
Features for MVP
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat
Optional Psychographic exam
A.I Chat modal with analytics
Discover tab
Messages tab
Smart Match
User profile
A.I events within chat
Optional Psychographic exam
A.I Chat modal with analytics
Discover tab
Messages tab
Smart Match
User profile
A.I events within chat
Optional Psychographic exam
A.I Chat modal with analytics
Discover tab
Messages tab
Smart Match
User profile
A.I events within chat
What I learned
How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.
How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.
How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.
How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.
WORK
Product design case studies
I've curated a gallery of my latest Product Design case studies to display my workflow
WORK
Product design case studies
I've curated a gallery of my latest Product Design case studies to display my workflow
WORK
Product design case studies
I've curated a gallery of my latest Product Design case studies to display my workflow
WORK
Product design case studies
I've curated a gallery of my latest Product Design case studies to display my workflow
Thanks
Thank you for taking the time out to review my portfolio! :)
Thanks
Thank you for taking the time out to review my portfolio! :)
Thanks
Thank you for taking the time out to review my portfolio! :)
Thanks
Thank you for taking the time out to review my portfolio! :)
The mood board I decided on before going straight to a high fidelity wire framing👇
The mood board I decided on before going straight to a high fidelity wire framing👇